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Case Study:
Centurion |
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The Company
A 25 year manufacturer of antenna products with sales of $140M and 2,200 employees.
The Marketplace
Wireless communications and networks.
The Challenge:
Although Centurion had grown to one of the world's largest mobile phone antenna suppliers, it had little visibility in its other four marketplaces. Centurion's branding efforts had been neglected for several years due to a failed relationship with a prior agency.
Our Role
Marcom Engineering revamped Centurion's branding with an emphasis on innovation and technology leadership delivering quality, durable products. Integrated marketing communications including advertisements, direct mail, catalogs, posters and an extensive reference Web site consistently delivered Centurion's messaging, while for the first time educating its marketplaces on broad product offerings presented together as complete solutions.
The Results
Centurion's strong brand and presence contributed to an outstanding valuation when it was acquired by Laird Technologies for $194.4M.
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