Case Study:
Fusion Microsystems |
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The Company
A custom volume manufacturer of IT solutions.
The Marketplace
Corporate Information Technology Departments and Intelligent Device Manufacturers
The Challenge:
As a young company, Fusion had not developed messaging or branding, which hurt its sales efforts and lowered its credibility. Fusion required a complete marketing strategy, including a Web presence, printed collateral, advertising and trade show displays.
Our Role
Marcom Engineering created Fusion’s branding with an emphasis on the benefits of Fusion’s solutions to each of its four marketplaces. Integrated marketing communications including advertisements, direct mail, brochures, and a compelling Web site consistently deliver Fusion’s messaging.
The Results
With clear messaging and the presence of a much larger organization, Fusion is positioned to achieve its future growth goals. Immediate benefits included their participation in opportunities where they were previously excluded, a shorter sales cycle, and an increased impression of added value.
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