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Case Study:
McDATA |
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The Company
A mature technology leader who previously marketed through two major OEMs required brand and messaging development.
The Marketplace
Storage Area Networking (SAN) switches, and related products and services.
The Challenge:
Develop messaging and a visual identity to position and express the potential of a mature technology company seeking its initial public offering.
Our Role
Marcom Engineering refined McDATA's broad feature marketing into focused segment messaging that emphasized their exclusive role at the heart of enterprise storage. Integrated marketing communications including new product literature, advertisements, trade show displays, and a five-minute computer generated multimedia video effectively delivered the new message to their marketplace and investors.
The Results
McDATA's IPO registered the single largest opening day gain in Colorado history.
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